This doll inspired her to come up with the concept of an adult fashion doll who we now all know as the iconic doll and media franchise Barbie, a name given to her as a reference to Handler's daughter, Barbara. Barbie was inspired by a doll named Bild Lilli that Ruth Handler saw during a trip to Germany. Barbie is a doll that was launched in 1959 and created by Mattel, Inc.
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